The company announced that it’s joined the RE100 initiative and has pledged to achieve 100 percent renewable energy use by the year 2035 - the same deadline President Biden has set for the US to eliminate carbon pollution from the power sector. One of the angles Acer’s trying: sustainability. And that might be the defining characteristic it needs.
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But broadly, it looks to me like Acer throwing a lot of things at the wall to see what sticks.
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The slate includes new gaming laptops, creator workstations, monitors, desktops, Chromebooks, Swifts, Travelmates, and more. Those sorts of ambitions are evident among the company’s recent releases, as well as its long list of announcements from the press conference. “We are moving Acer to be a lifestyle brand, to focus on a specific target audience, to offer more products we’ve never done before.” “We are building up new business engines,” he says. Chen’s answer implied that the company is still looking for it. Verge editor-in-chief Nilay Patel and I spoke to Acer CEO Jason Chen and Acer Pan-America President Gregg Prendergast ahead of the company’s global press conference on May 27th, and Patel asked the two to characterize the “Acer customer” - that is, the type of person who seeks out Acer laptops to buy. To some extent, Acer seems to share this view. More often than not, my assessment is “not bad, but there’s better.” For much of my time covering this company, I’ve associated it with excellent value - and not too much else. I’ve tested Swifts, Aspires, Travelmates, Spins, ConceptDs, and Predators. I’ve used more Acer laptops than most people on the planet.